advertising

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift

Explores how to research your audience, set goals, and build a plan

Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization,...

The Adweek Copywriting Handbook - сердце и душа рекламного бизнеса. В этом практическом руководстве, легендарный копирайтер Джо Cагерман излагает проверенные принципы и рекомендации специалистов о том, что необходимо для того, чтобы писать копирайт-статьи, которые смогут убеждать клиентов покупать. Для тех, кто хочет пробиться в бизнесе, это основной ресурс, средство достижения неограниченного успеха. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: — * Mastering the myriad of ad specs, deadlines, quality and